As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,

Brian Gearity, Program Director and Professor of the Master of Arts in Sport Coaching program at the University of Denver talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the sociology of strength and conditioning. Topics under discussion include continuing education, becoming a writer, and how to coach a variety of people. Find Brian on Twitter: @DrGearity | Find Scott on Instagram: @coachcaulfield

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Listen in as Angelo Gingerelli, Assistant Strength and Conditioning Coordinator at Seton Hall University in New Jersey, tells the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his journey in the strength and conditioning profession. Topics include working collaboratively as a strength and conditioning staff, positive social media practices, taking on additional staff responsibilities as an adjunct professor, and working with endurance athletes. You can reach out to Coach Gingerelli on Instagram: @finish_strong_book| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article explains the importance of educating and supplying firefighters with the right tools for hydration and optimal body composition to safely and effectively execute their job tasks.

Mike Hill, Associate Athletics Director of Sports Performance at Georgetown University, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from volunteer intern to director at Georgetown. Topics under discussion include being an integral, “off the bench” part of a team, what he looks for in new interns or new hires, and continuing education through reading and being a part of the NSCA’s Exam Development Committee. Find Mike on Instagram: @license_2_hill

It is time to catch up with 2019 NSCA Assistant Strength and Conditioning Coach of the Year, Ashley Jackson, on her recent career move from the University of Michigan to Texas A&M, as the Assistant Director of Olympic Strength and Conditioning. Jackson talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about leadership pathways for coaches and how to gain professional opportunities, from mentorship to earning promotions and taking the next step in your career. This episode explains the importance of the assistant strength and conditioning coach role, not only as a career stepping-stone, but also as an opportunity to practice being both an effective leader and follower. Tune-in and learn more about how you can gain valuable leadership experience, regardless of your current career stage, through involvement with the NSCA. Use this link to look up NSCA Contributor Opportunities and get involved! You can connect with Ashley on Twitter @txstronger| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs