Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Josiah Igono, Director of Peak Performance for the Texas Rangers Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about what defines performance. Topics under discussion include the importance of coaching mental skills, diversifying your skillsets as a coach, and leaving a legacy. Find Dr. Igono on Instagram: @josiahigono or Twitter: @JosiahIgono | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

Meet Tara De Leon, a former collegiate strength and conditioning coach who now works as a personal trainer in Edgewater, MD. De Leon shares insight with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and episode co-host, NSCA Personal Training Program Manager, Blake Brightwell, on alternate routes for strength and conditioning coaches through personal training, group fitness, and private sector coaching. This episode discusses the “coaching identity” as it exists and impacts coaches’ beliefs across various stages of professional development. With the growth of the strength and conditioning field, De Leon challenges us to expand our thinking and perceptions around personal training, while holding true to our values and expertise as coaches. Regardless of your current role in the profession, learn more about how the NSCA can help you grow your career. You can connect with Tara on Instagram: @tara_de_leon_fitness or tara@edgewaterfit.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

Carmen Colomer, Director of Sport Science for the Philadelphia 76ers National Basketball Association (NBA) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about translating numbers into actions. Topics under discussion include periodizing athlete’s recovery in the NBA and how learning to code can help with data analysis and application. Find Carmen on Twitter: @CarmenColomer1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.