What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

Andrea Hayden, Assistant Strength and Conditioning Coach for the Minnesota Twins Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being great at your craft. Topics of discussion include how to train athletes in a sport you have never played and creating great career opportunities through education and networking. Find Andrea through Email: andreahayden@twinsbaseball.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

The purpose of this article is to help both personal trainers and clients with seven main concepts within exercise physiology that will improve training effectiveness and assist in explaining the body’s response to exercise.

Stuart Hart, Head Strength and Conditioning Coach for women’s basketball at the University of Nebraska, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from high school athlete to personal trainer to volunteer coach to full-time college strength and conditioning coach. Topics under discussion include a day in the life at the University of Nebraska, building relationships throughout the entire athletic staff, and the value of going to conferences for both educational and networking reasons. Find Stuart on Twitter: @No_DaysOff06 or Instagram: @strength_byhart

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon