This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

This Personal Trainers Quarterly article shares considerations to counteract the decline of muscular fitness in older adults. Visit NSCA online to read more on corrective exercises, health, and fitness

This article in NSCA Coach explores the role of agility training in college baseball. Learn more on sports performance and exercise science online at NSCA.com

Due to the high contact and intensity of football, injuries to the players are inevitable. Strength and conditioning coaches play a vital role in the athlete’s process of return to sport. This article is a detailed outline of the solutions that are involved with transitioning a football player from rehabilitation to strength and conditioning back to the field.

The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Peer Awards. These distinctive awards honor professionals around the world for outstanding achievement in their field. Each individual was nominated by the NSCA community and will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

This episode of the NSCA Coaching Podcast features Nicole Fowler, the Assistant Strength and Conditioning Coach at Phillips Exeter Academy. Fowler connects with the NSCA Coaching and Sport Science Staff, Eric McMahon and Kevin Gregory, about transitioning from collegiate coaching, at Merrimack University and the University of Denver, to now working in a high school. Learn what it means to be “unembarassable” in your coaching and how that helps your strength and conditioning program. The impact of the high school strength and conditioning coach extends far beyond weight room in this episode. Tune in to learn more about programming for high school student-athletes and training insights for youth during the pre-college formative years. Connect with Nicole on Instagram at @nicolesampson104 and @phillips_exeter_strength | Reach out to Eric and Kevin on Instagram at @ericmcmahoncscs and @coachgregorystrength

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.