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(229 found)

The Future of Personal Training: Where is the Industry Headed?

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Personal trainers Professional Development Personal Training Personal Trainer Certification personal training online

Design and Planning for Endurance Training

February 11, 2019

Article

This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.

Personal trainers TSAC Facilitators Coaches Program design Endurance Training Endurance Athlete Programming Developing Endurance

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development Business Marketing Networking Social Media Action Plan

How to Leverage Industry Leading Market Research for a Fitness Studio

July 1, 2015

Article Members Only

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

Personal trainers Organization and Administration market research personal training how to become a personal trainer fitness studio

Soldier Musculoskeletal Injuries, Risk Factors, and Recommendations

August 5, 2019

Article Members Only

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

TSAC Facilitators Program design Organization and Administration Risk Factor Return to Duty Physical Readiness Training Musculoskeletal Injuries

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Selecting a Specialty—What Will You be Known for?

July 1, 2014

Article Members Only

This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

Personal trainers Organization and Administration Professional Development how to be a personal trainer Personal training business

Fartlek Training with Personal Training Clients

April 3, 2020

Article

This article explains Fartlek training as well as how it can be programmed and individualized for different clients.

Personal trainers Program design Fartlek Training Intensity Anaerobic Aerobic Intervals ATP-PC

4 Keys to Delivering an Unforgettable Experience

December 3, 2018

Article Members Only

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

Personal trainers Organization and Administration Professional Development Fitness Industry Personal Training Business

Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers

March 25, 2019

Article Members Only

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training

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