The path to the top is not always linear. For Jill Costanza, it included returning to school and stops in collegiate and military performance before becoming Director of Sport Science and Assistant Strength and Conditioning Coach with the National Football League (NFL) Detroit Lions. Costanza describes today’s sport science landscape as a “Wild West,” where definitions differ by perspective. Her focus centers on assessing the athlete and program effectiveness against the demands of the game to identify holistic interventions. She outlines how intentional systems, a clear communication funnel, and data visualizations help athletes and stakeholders understand the “why,” build buy-in, and tap into competitiveness. Addressing common misconceptions, Costanza clarifies that elite athletes can still have foundational qualities that need rewiring. She emphasizes movement quality, proprioception, and breathing while adapting for individual needs and neurological fatigue. Learn how to build sport science systems, turn insights into action, and keep progressing on your professional path. Reach out to Jill by email at: jill.costanza@lions.nfl.net | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

This NSCA Coach article explores how neck training programs can reduce the severity of sport-related concussions. Visit NSCA online to read more on sports science and athletic performance.

What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Congratulations to the NSCA's 2022 winners! This page is updated as new award winners are named throughout the year.

Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment. Connect with Lindsey by email: lindsey.kirschman@utah.edu and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

In the second of this two part series, this article will discuss program design with an emphasis on integrating lower limb plyometric training into soccer training to enhance power actions, as well as, consider high school athletes’ biological characteristics and long-term athletic development (LTAD).

This NSCA Coach article summarizes key findings on coach-focused strategies to help educators use resistance training to support healthy youth development. Visit NSCA online to read more on mental health and youth sports.

NSCA awards are governed by this following general criteria. Please visit the individual award's page for specific criteria.