Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
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Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.
After 27 years as Editor in Chief of the Strength and Conditioning Journal (SCJ), Dr. Jeff Chandler, EdD, FNSCA, will step away from his role in April 2025.
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Learn what it takes to become a strength and conditioning coach. Explore what strength coaches do, work environments, average salaries, and how to get started.
This is the NSCA’s Coaching Podcast, where strength and conditioning coaches share their experience, lessons learned, and advice about how to thrive in a highly competitive profession.