Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.

Protein is a staple in the diet of resistance training individuals looking to maximize strength and hypertrophy adaptations. This article reviews the quality of plant-based and animal-based proteins, and what proteins are right on an individual basis.

This article aims to help personal trainers understand the unique symptoms accompanying multiple sclerosis, how exercise recommendations change based on disease progression, and which techniques to best program for your client.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Strength and Conditioning Coaches who are NSCA-Certified are preparing youth for training, using proven strategies that improve their safety and competitiveness.

Kelly Dormandy, Assistant Athletics Director for Sports Performance at Loyola Marymount University and Head Strength Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about championship culture. Topics under discussion include constantly seeking new challenges, training WNBA athletes, and being proactive about networking in the field. Find Kelly on Instagram: @kdormandy | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.