Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

by David Crump, NSCA-CPT, RCPT*D
Personal Training Quarterly August 2019
Vol 6, Issue 2

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This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

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This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »

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David Crump, NSCA-CPT, RCPT*D

Other, DC-TRAINING LLC

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David Crump is an entrepreneur, fitness business consultant, and NSCA certified personal trainer. Since entering the fitness industry in 2006, he has ...

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