Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness IndustryMarketingBusiness Management
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness IndustryPersonal TrainersFitness BusinessMarketing Strategies
This video bundle includes three videos from the NSCA’s 2017 Personal Training Business Clinic. The videos cover various aspects of marketing and growing a personal training business. CEUs available.
Personal trainersProgram designOrganization and AdministrationProfessional DevelopmentMarketingScope of practiceReferralsCommunication strategiesBranding
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQfitness facilitybusiness assessmentconducting an auditpersonal training
This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
Personal trainersOrganization and Administrationpersonal trainer careerset up a personal training businessbecome a personal trainer
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Personal trainersOrganization and Administrationmarket researchpersonal traininghow to become a personal trainerfitness studio
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainersOrganization and AdministrationProfessional DevelopmentPersonal Training BusinessOwning Your Own GymFitness BusinessFitness Professionals
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.
Personal trainersLegal IssuesProfessional DevelopmentIndependent ContractorEmployeesTaxesAudits