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(45 found)

Why Email Marketing is Superior to Social Media

October 29, 2016

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

Developing Your Simple Personal Training Marketing Plan

June 1, 2017

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development PTQ Marketing personal training NSCA-CPT

Using Social Media to Build Your Business

October 28, 2013

Video Members Only

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

Personal trainers Coaches Organization and Administration Professional Development Social Media Using Social Media Building a Business Marketing Networking Fitness Industry

Personal Training Business Clinic Bundle

May 30, 2017

Video CEU

This video bundle includes three videos from the NSCA’s 2017 Personal Training Business Clinic. The videos cover various aspects of marketing and growing a personal training business. CEUs available.

Personal trainers Program design Organization and Administration Professional Development Marketing Scope of practice Referrals Communication strategies Branding

Top Ways to Drive Traffic to a Fitness Business

January 1, 2015

Article Members Only

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training

Top 5 Marketing Strategies to Implement for Your Fitness Business

November 1, 2015

Video Members Only

One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies

Food or Supplement? Understanding the Cost–to–Benefit Risks for Athletes

July 1, 2016

Video

Athletes are highly vulnerable to pervasive supplement marketing and are largely unaware of how real, whole–food solutions stack up to some of the most popular supplements on the market. In this session from the NSCA’s 2016 Coaches Conference, sports dietitian Lara Gray presents a variety of nutrient profile comparisons between top–selling sports supplements and whole–food options that can alternatively provide sustainable, cost–effective solutions to common training goals.

Coaches Nutrition Phil Kaplan chronic disease

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Take advantage of the NSCA's library of career insights and tips from leaders in the field.

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