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Selecting a Specialty—What Will You be Known for?

by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
Personal Training Quarterly July 2014
Vol 2, Issue 3

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This article examines potential reasons why the “specialist” personal trainer may be able to thrive over the “one-stop shop” personal trainer.

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This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »

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References

1. Bouw, K, and Goodman, J. Your niche will set you free. Personal Trainer Development Center (PTDC). Retrieved 2015 from http://www.theptdc.com/2013/10/your-niche-will-set-you-free/.
2. Bratcher, M. Choosing a specialty. IDEA Fitness Magazine 2008.
3. Crawford, N. What’s your specialty – How not to find a niche in the fitness industry. Retrieved 2015 from http://breaking-muscle.com/coaching/whats-your-specialty-how-not-to-find-a-niche-in-the-fitness-industry.html.
4. Legal issues and responsibilities. ACSM’s Resources for the Personal Trainer. (3rd ed.) Philadelphia, PA: Lippincott Williams and Wilkins; 479-491, 2010. 

Photo of Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA,
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Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA,

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Robert Linkul is the National Strength and Conditioning Associations (NSCA) 2012 Personal Trainer of the Year and is a volunteer with the NSCA as thei...

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