The Experience Is Just as Important as the Results—Building a Successful Fitness Business Beyond Exercise
by David Crump
Personal Training Quarterly
July 2015
Vol 3, Issue 2
To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
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This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »
References
1. Gerber, M. The E-Myth Revisited. HarperCollins Publishers: Australia: 2005.
2. Schultz, H. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Hachette Books: New York, NY; 1-168, 1999.
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