In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.

In this session from the NSCA’s 2015 Hockey Clinic, San Jose Sharks Strength and Conditioning Coordinator Mike Potenza discusses how to create a program that can help re-assimilate an injured hockey player’s body back to pre-injury functions and movements, and eventually back to competition. Potenza also covers the structure of an off-ice reconditioning program, the members of the performance team, methods for building a “return to skate program,” and reintegration procedures for the athlete.

Megan Young, Performance Coach at Auburn University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the data revolution and combining science and coaching to validate the “coaching eye.” They also discuss the importance of your professional network, building a strong performance team, and the need to unify the profession.

Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.

Coaching staffs need to be mindful of how groups are formed for training, who the leaders are, and what group norms are established across the different combinations of athletes training.

Matt Shaw, Director of Sports Performance at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield. Topics under discussion include transitioning between jobs, separating yourself as an intern, building strategic relationships, working between departments, and how strength and conditioning coaches should be evaluated

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

This PTQ article shares a real-world story to give inspiration and practical advice on creating your own sport performance business. Visit NSCA online to read more on athletic performance and professional development.