This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
From the 2019 Tactical Annual Training, Matt Thompson, explains the principles that have helped guide his program design process and how coaches can utilize similar principles to help filter systems and methods to create a more effective training program.
TSAC FacilitatorsProgram designProfessional Development
This article discusses how strength and conditioning coaches can improve communication with healthcare professionals and apply shared concepts across performance and health settings. Visit NSCA online to read more on professional development and coaching strategies.
Exercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional Development
In this Career Talk session from the 2019 National Conference, West Point Senior Associate Athletic Director for High Performance, Jonathan Oliver, shares principles for effective interviews and how to put your best foot forward in front of your future employer.
Learn how the NSCA and APTA joint principles statement supports the
advancement of athlete health, performance, and safety through evidence-based
collaboration.
Periodization of training is based on the principle that different loads (e.g., light, moderate, or heavy) or power requirements recruit different types and numbers of motor units. Recruitment order is important from a practical standpoint for several reasons.