This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.

From the 2023 NSCA Tactical Annual Training, Ian Bonder and Andrew Shim review micro-dosing programming strategies and benefits for the tactical population.

The National Strength and Conditioning Association is proud to work with our outstanding partners and thank them for their continued support.

Joe Denk, Applied Sport Scientist and Strength and Conditioning Coach for Naval Special Warfare, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about immediate and actionable sports science data for tactical athletes. Topics under discussion include the dynamic of working with tactical athletes, how resiliency and recovery are connected, and how technology has enabled coaches the ability to implement training programs effectively from a distance. Find Joe via Email: denkjc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.

Personal trainers are responsible to be familiar with the sometimes fluid landscape of the nutritional counseling laws in their state and to abide by them.

The focus of this article is to describe the physiological needs of soccer athletes and then provide assessments for testing endurance of athletes of various ages, abilities, and genders.