Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

Andrea Hudy, now the Head Men’s Basketball Strength and Conditioning Coach for the University of Texas, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how she got into strength and conditioning. Topics under discussion include the collaborative efforts of the sports medicine team and doctors during her time at the University of Kansas, how she was hired, writing her book and continuing her education, and the value of hosting clinics. Find Andrea on Twitter: @A_Hudy

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Sara Erdner, author of “Dear Coach: What I Wish I Could Have Told You, Letters from Your Athletes,” talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the coach-athlete relationship. Topics under discussion include coaching education, giving athletes a platform to be heard, and what truly builds mental toughness and resiliency. Find Dr. Erdner on Twitter: @doc_serdner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Andy Stocks, Assistant Strength and Conditioning Coach at Augustana University and recently named NSCA Assistant Strength and Conditioning Coach of the Year, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about persevering as a young coach in a tough career field. Topics under discussion include how his weightlifting and powerlifting background help him program for student-athletes and what he envisions his future as a head coach might look like someday. Find Andy on Instagram: @stocksthestrengthcoach or @augiestrength and Twitter: @augiestrength | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

You don’t have to love the weight room, but you can’t last without it. Champ Bailey, a National Football League (NFL) Hall of Famer, admits he never enjoyed lifting, but says respecting the work gave him the edge to sustain 15 seasons at the highest level. Hear how his preparation evolved from traditional lifts to readiness routines — core, mobility, warm-ups, and recovery — that kept him fresh through the NFL grind. Bailey emphasizes that strength and conditioning coaches are undervalued leaders who “see you at all levels,” guide comebacks, and build buy-in with simple numbers. He recalls how a failed conditioning test led to one of his best seasons, and how weight room leadership left no cracks to ensure buy-in from everyone. Bailey continues his impact through the Positive Athlete initiative, using sport as a platform for growth. Gain practical ways to tailor training by role, earn athlete respect, and build a winning culture. Connect with Champ via email at: ChampBailey@positiveathlete.org | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer the call to give back and lead the profession. Applications for the NSCA and NSCA Foundation Boards of Directors are now open, with more volunteer positions available October 1. See if you qualify and apply at NSCA.com/Volunteer.