Veteran Strength and Conditioning Coach for the Miami Heat of the National Basketball Association (NBA), Bill Foran, joins the NSCA Coaching Podcast and reflects on a more than four-decade coaching career. Foran discusses his early beginnings teaching elementary school physical education, with NSCA Coaching and Sport Science Program Manager Eric McMahon, and what led him towards pursuing collegiate and professional sports strength and conditioning. Foran shares stories of resourcefulness from the early days, before the strength and conditioning field was formally defined, up to more recent years using sport science technology and foundational core principles to inform training practices for elite NBA players, such as Lebron James and Shaquille O’Neal. This episode is informative for strength and conditioning coaches at any level, emphasizing the importance of building lasting relationships with athletes and head coaches, as well as taking advantage of all that the NSCA has to offer. Reach out to Coach Foran at by email at bforan@heat.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Learn more about NBA strength and conditioning with the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article will discuss the role of strength training, stretching, and functional mobility exercises in reducing falls in older adults and provide a guide for creating a program.

This article provides an overview of the scientific evidence comparing specific motor control exercise intervention to using a more general exercise approach, and concludes by discussing the practical implications for strength and conditioning professionals from an exercise programming perspective.

This article will highlight an intervention involving mental skills training and virtual reality (VR) to address acrophobia with this population.

Should personal trainers include the crunch exercise in an exercise program? The answer should always be, “it depends;” however, arriving at the best answer requires a process.

Due to the high contact and intensity of football, injuries to the players are inevitable. Strength and conditioning coaches play a vital role in the athlete’s process of return to sport. This article is a detailed outline of the solutions that are involved with transitioning a football player from rehabilitation to strength and conditioning back to the field.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.