If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

Dr. Patrick Ivey, Associate Athletics Director for Student Athlete Health and Performance at the University of Louisville, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the transition from strength coach to a director role in administration. Topics under discussion include perceptions of strength coaches, emotional intelligence, and continuing to grow where you are. Find Dr. Ivey on his website: pativey.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The NFL Combine is a week-long evaluation process that allows NFL scouts, coaches, general managers, and owners to get an up-close and personal evaluation of the talent that comprises the given year’s draft class. This is a day-by-day program outline to maximize results and effort for the NFL combine.

Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm. Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs

Listen in as Angelo Gingerelli, Assistant Strength and Conditioning Coordinator at Seton Hall University in New Jersey, tells the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his journey in the strength and conditioning profession. Topics include working collaboratively as a strength and conditioning staff, positive social media practices, taking on additional staff responsibilities as an adjunct professor, and working with endurance athletes. You can reach out to Coach Gingerelli on Instagram: @finish_strong_book| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Learn about the “Golden Age of Strength and Conditioning” from those who lived it. Former National Basketball Association (NBA) strength and conditioning coach, Chip Sigmon, joins retired longtime National Football League (NFL) strength and conditioning coach, Jerry Palmieri, on a journey back to the 1970s and 1980s. Sigmon and Palmieri share their experiences, mentors, and life influences that put them on a path towards meaningful strength and conditioning careers with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Hear how the book, The Golden Age of Strength and Conditioning was written to feature powerful stories of professional growth from the many who were there. Follow the link to read The Golden Age of Strength and Conditioning. You can also email Chip at chipsigmon@europasports.com and Jerry at jerrypalmieri910@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

How do you build a sustainable high-performance culture despite yearly assistant coach rotations and demanding schedules? Alice Read, Assistant Athletic Director for Sport Performance at Vassar College, shares expertise from managing 29 teams and 600 student-athletes while continuously "riding the rollercoaster" of Division III scheduling. Read explores strategies for maintaining program continuity, including matching assistant coaches to sports based on strengths and growth areas. She emphasizes advocating for daily staff lifts to test and refine programs firsthand. In a full-circle moment, Read, once an NSCA Foundation Assistantship Recipient, now serves on the committee awarding these opportunities, demonstrating the value of early professional involvement. She also discusses collaborative problem solving within the Liberty League Strength and Conditioning Committee and explains how the College Coaches Professional Development Group (PDG) provided boots-on-the-ground guidance for the 2024 NSCA Strategic Plan. Tune in for actionable insights on mentorship, collaboration, and longevity in collegiate strength and conditioning. Connect with Alice via email at aread@vassar.edu and on Instagram: @ajpr3 and @vassar_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs