This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Cory Kennedy, Head Strength and Conditioning Coach at the Institut National du Sport du Québec in Montreal, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the importance of monitoring athletes and the equipment used to keep track of their well-being.

Nick Clayton, Personal Training Manager at the NSCA, shows key coaching points and progressions for single-leg squat and lunge movements.

Learn about the pros and cons of popular diets, and how each diet will impact the training of your clients. In this session from the 2016 NSCA National Conference, sports nutritionist, Marie Spano explains the key factors that determine dieting success, and shares resources to help your clients decide which approach is best for them.

Understanding attentional styles can improve coaching effectiveness by allowing the coach to provide appropriate cues or methods for each athlete.

Brian Gearity, Program Director and Professor of the Master of Arts in Sport Coaching program at the University of Denver talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the sociology of strength and conditioning. Topics under discussion include continuing education, becoming a writer, and how to coach a variety of people. Find Brian on Twitter: @DrGearity | Find Scott on Instagram: @coachcaulfield

In this hands-on session from the 2020 NSCA Coaches Conference, Sport Science Manager at USA Weightlifting, Dr. Anna Swisher, discusses the technique of the snatch including progressions, regressions, and coaching cues for each part of the movement.

Loren Landow, owner of Landow Performance in Denver, CO, demonstrates errors and coaching tips for the pro agility drill.

This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.