One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Personal trainersOrganization and Administrationmarket researchpersonal traininghow to become a personal trainerfitness studio
Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.
Personal trainersExercise ScienceProgram designBreathingMeditationCold ExposurePersonal Trainer
This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.
In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.
Personal trainersOrganization and AdministrationProfessional DevelopmentPersonal Training FacilityBusiness DevelopmentGym OwnerSteps to Owning Gym
This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.
Personal trainersProfessional DevelopmentWellness DirectorHealth and WellnessSports EngineerCoach
Colorado Springs, CO - The National Strength and Conditioning Association (NSCA) is honored to announce the celebration of the 25th anniversary of NSCA Japan, the NSCA’s longest tenured affiliate partner.
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQfitness facilitybusiness assessmentconducting an auditpersonal training
Bryan Mann, from the University of Missouri, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the future of velocity-based training, work-life balance, and getting a PhD while being a full-time strength and conditioning coach.
High school coaching is a rapidly-growing area of strength and conditioning, and can be an exciting career choice for strength and conditioning professionals who want to have a lifelong positive impact on young people.