One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

Given the growing interest surrounding youth strength and conditioning, the NSCA recently engaged a group of leading experts to author a position statement on long-term athletic development. The document proposes ten key pillars of successful long-term athletic development that practitioners should adhere to in order to enhance performance, promote health and well-being, and minimize the risk of sport- or physical activity-related injury.

This award is a recognition given to NSCA members who have demonstrated exceptional commitment to and effectiveness in Equity, Leadership, Empowerment, Visibility, Access, Training, and Excellence within Strength and Conditioning.

Between the physiological, cognitive, and tactical skill demands, this article explains why fighter pilots should be considered tactical athletes and have access to resources like a professional sport athlete.

This article from Developing Agility briefly discusses the importance of age-appropriate speed and agility drills.

This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.