As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.

You don’t have to love the weight room, but you can’t last without it. Champ Bailey, a National Football League (NFL) Hall of Famer, admits he never enjoyed lifting, but says respecting the work gave him the edge to sustain 15 seasons at the highest level. Hear how his preparation evolved from traditional lifts to readiness routines — core, mobility, warm-ups, and recovery — that kept him fresh through the NFL grind. Bailey emphasizes that strength and conditioning coaches are undervalued leaders who “see you at all levels,” guide comebacks, and build buy-in with simple numbers. He recalls how a failed conditioning test led to one of his best seasons, and how weight room leadership left no cracks to ensure buy-in from everyone. Bailey continues his impact through the Positive Athlete initiative, using sport as a platform for growth. Gain practical ways to tailor training by role, earn athlete respect, and build a winning culture. Connect with Champ via email at: ChampBailey@positiveathlete.org | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer the call to give back and lead the profession. Applications for the NSCA and NSCA Foundation Boards of Directors are now open, with more volunteer positions available October 1. See if you qualify and apply at NSCA.com/Volunteer.

Do you know your legal blind spots? Attorney and former collegiate strength coach Reed Wainwright explores how legal expertise reinforces professional standards in strength and conditioning. Wainwright has been instrumental in developing NSCA resources that help professionals mitigate the inherent risks associated with athletics. He highlights key areas — such as facility safety, equipment management, and emergency preparedness — that help coaches effectively advocate for their athletes and protect their careers. Emphasizing professionalism, Wainwright notes, "the more professional we act, the more professional we're perceived.” He underscores why enhancing public perception is crucial for improving compensation, overcoming stereotypes, and supporting long-term field growth. Wainwright also reflects on how his precise, methodical approach as a strength coach has translated seamlessly into his legal practice. Discover actionable strategies to help minimize risk, stay protected, and elevate the strength and conditioning profession. Contact with Reed via email at reed@wainwrightattorney.com and on LinkedIn: @reed-wainwright | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Review the NSCA Strength and Conditioning Professional Standards and Guidelines (PDF) to identify liability risks, improve safety, and enhance program quality. Watch Wainwright’s session, What's Our Standard of Care?, and its implications on liability from the 2017 NSCA Coaches Conference. Stream Wainwright’s free Legal Considerations series on NSCA TV for guidance spanning participation screening to emergency planning. View Wainwright’s session, Standards in Strength and Conditioning, on the NSCA YouTube channel for more insights, including case examples.

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm. Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.

Josiah Igono, Director of Peak Performance for the Texas Rangers Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about what defines performance. Topics under discussion include the importance of coaching mental skills, diversifying your skillsets as a coach, and leaving a legacy. Find Dr. Igono on Instagram: @josiahigono or Twitter: @JosiahIgono | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers. Additionally, the Service Awards recognize those who have provided exceptional dedication and support to the NSCA’s journals or State and Provincial Director Program. Each winner will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

Certified Strength and Conditioning Specialists® (CSCS®) are professionals who apply scientific knowledge to train athletes for the primary goal of improving athletic performance. Learn more about becoming a strength and conditioning coach with the NSCA certification! Visit NSCA.com for more information on strength and conditioning jobs, strength and conditioning internships, continuing education and CEUs.

Position statements are official statements of the NSCA on topics related to strength and conditioning and exercise science. All NSCA Position Statements are published in the Journal of Strength and Conditioning Research® and free to the public.