Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Lonnie Lowery spoke at the NSCA's 2012 National Conference about the connection between Vitamin D and testosterone.

This info-graphic describes research on velocity decrements to increase propulsive and horizontal force applications to increase acceleration kinetics.

National Strength and Conditioning Association (NSCA) Fellows are an accomplished group of professionals whose frequent and sustained contributions to the profession have promoted the goals and activities of the NSCA. The purpose of the Fellowship is to promote excellence and leadership within the NSCA by recognizing high standards and extraordinary professional development.

Dr. Lonnie Lowery spoke at the NSCA's 2012 Coaches Conference on the benefits of good fats and proteins for youth athletes.

Marie Spano, MS, RD, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference on the most popular nutrition myths and provides evidence debunking each one.

This infographic provides a developmental framework within multidirectional speed for strength and conditioning coaches who work with youth athletes.

There is evidence that alcohol should not be ingested after resistance exercise by men as this ingestion could potentially hamper the desired muscular adaptations to resistance exercise by reducing anabolic signaling.