Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

NSCA Coach provides valuable takeaways for every level of strength and conditioning coach through quarterly, electronic issues. You can find scientifically based articles specific to a wide variety of your athletes’ needs with Nutrition, Programming, and Youth columns.

This article highlights the benefits of exercise for adolescents with attention-deficit/hyperactivity disorder (ADHD). It also provides practical recommendations for high school strength and conditioning coaches working with ADHD student-athletes.

Night after night, Cirque du Soleil’s performing arts athletes defy gravity and expectations — executing elite-level feats across 480 shows annually. Maintaining peak performance requires more than talent; it demands strategic preparation, adaptability, and trust. Channeling backgrounds in dance and martial arts, married coaching duo Mike and Jade Esmeralda bring a philosophy of continuous improvement to Cirque’s collectivistic infrastructure. Preparing performers with diverse training experiences, they connect on an artistic level to balance readiness with creative expression. From applying RAMP (Raise, Activate, Mobilize, Potentiate) warm-ups for mitigating injury risk to tactical load carriage insights for LED costumes, the Esmeraldas leverage parallels across high-performance environments. Strategies for Cirque’s “valuable human artistic assets” must enhance durability, manage load, and support longevity in an unpredictable, physically — and psychologically — demanding profession. Jade’s evidence-based journalism also combats social media misinformation. Discover how they adapt daily, build buy-in across cultures, and redefine training for a one-of-a-kind population. Connect with Mike Instagram: @m.b.esmeralda, and LinkedIn: @michaelesmeralda, and Jade on Instagram: @jadesmeralda_ | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover more stage-specific strategies in the NSCA Performing Arts Special Interest Group on LinkedIn. See some of these impressive feats mentioned in this episode performed by Cirque du Soleil athletes on Instagram at @cirquedusoleil and @cirquedusoleilcasting.

This article is a review of the research relating to the tactical population from presentations and research from the 65th Annual Meeting of the American College of Sports Medicine (ACSM).

TSAC Report 75, shares content on injury prevention exercises for first responders. Visit NSCA online to read articles on health science, tactical athlete and more.

Strength and conditioning coaches who systematically progress specific training variables, including games, can help youth improve performance and reduce the risk of injury.

This article identifies considerations and practical training ideas for training sedentary populations.

The purpose of this article is to discuss the gray area that should be considered when it comes to implementing weightlifting exercises.