For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.

This article is the first of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical communities.

This article contains examples of how to periodize training programs to help aerobic endurance athletes reach their peak condition at the appropriate time of the year.

All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.

Interest is growing in warm-up procedures that involve dynamic activities and sport-specific movements that maximize active ranges of motion at different movement-specific speeds while preparing the body for the demands of sport training and competition.

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When collegiate athletes are also cadets, coaching requires adaptability and flexibility at its finest. In this Gatorade Performance Partner Special Episode, Scott Caulfield shares his coaching philosophy as the first Director of Strength and Conditioning at Norwich University, a senior military college. Coach Caulfield oversees 23 varsity teams and over 600 student-athletes — including Corps of Cadets members and civilians — while also serving as a campuswide resource and adjunct instructor. With field training taking precedence, he describes adapting to varying student needs, goals, and readiness levels. As a veteran and Vermont native, he reflects on returning home and the higher service component of preparing students for careers beyond sport. Coach Caulfield also brings his certified therapy dogs into the weight room, creating an “immediate barrier breakdown” that helps students feel at ease. He calls on coaches to get involved, take advantage of NSCA Foundation opportunities, and keep pushing the profession forward. Reach out to Coach Caulfield on Instagram at: @coachcaulfield, and see his weight room therapy dogs at: @atm_riv_g_therapydogs. Explore the latest from the Norwich weight room at: @norwichsc | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. Explore scholarships, grants, and assistantships at NSCA.com/Foundation. Apply for volunteer leadership opportunities by December 15 at NSCA.com/Volunteer. Read the free TSAC Report article on coaching philosophy to enhance communication between strength and conditioning professionals and firefighters, co-authored by Scott Caulfield. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.