This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This three-part series will show how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework. This article addresses awareness of LTAD and why is it important for personal trainers.
Personal trainersProfessional DevelopmentLTADPhysical LiteracyHealthFitnessLifespanAthleticism
This article explores the concept of how lifestyle behaviors encouraged at the high school-level could affect fitness during adulthood, with a focus on both sport and strength and conditioning participation.
This article highlights the key benefits of deadlifts in exercise therapy, addressing the often-overlooked issue of low-back pain in strength and conditioning.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseWorkout InjuryJoint HealthResistance trainingLumbar Spineposterior-chain rehabilitation exerciseLow-Back InjuryWeight LiftingExercise TherapyDeadlift
Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainersProgram designClient Consultation|AssessmentCommunicationPersonal TrainerClient InteractionCoaching Cues
This article seeks to explain the differences between males and females in training and adaptations, as well as provide actionable guidelines to improve performance.
While pharmaceutical treatment is complex, dynamic, and important for optimal glycemic control, exercise clearly plays a critical, but often overlooked, role in the overall treatment plan for patients with T2D or those at risk of developing it.
Personal trainersExercise ScienceBasic Pathophysiology and Science of Health Status or Condition and Disorder or Diseasechronic diseasetype 2 diabetespersonal trainers