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Common Practice for Personal Trainers that Should not be so Common: Examination of Common Practices
Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
Personal trainers Organization and Administration Professional Development
How to Start Your Business as a Personal Trainer in a Big Box Gym – Observations from 20 Years in the Industry
September 22, 2023by Tara De Leon, MS, CSCS,*D, RSCC, USAW
This article provides a firsthand account with knowledge and advice for personal trainers looking to start and grow their business.
Coaches Professional Development
Stop Hiring Personal Trainers and Start Building Them—Developing an Internship Program at a Fitness Facility
April 12, 2018by Robert C. Linkul, MS, CSCS,*D, NSCA-CPT,*D, RCPT*D, FNSCA
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainers Organization and Administration Professional Development
Top Ways to Drive Traffic to a Fitness Business
April 10, 2018by Josh Leve
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration
The Importance of Setting up Systems for a Small Fitness Business
April 10, 2018by Josh Leve
This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
Personal trainers Organization and Administration
Before You Jump—Considerations Prior to Opening Your Own Facility
June 22, 2018by Robert Linkul, MS, CSCS,*D, NSCA-CPT,*D
Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
Personal trainers Coaches Organization and Administration Professional Development
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 22, 2018by David Crump, NSCA-CPT
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development
The Experience Is Just as Important as the Results—Building a Successful Fitness Business Beyond Exercise
April 9, 2018by David Crump
To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
Personal trainers Professional Development
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 3
October 29, 2018by David Crump, NSCA-CPT
In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.
Personal trainers Organization and Administration Professional Development
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2
August 24, 2018by David Crump
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainers Organization and Administration Professional Development
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