(134 found)
Features, Benefits, and Results—How to Differentiate Yourself in a Competitive Market
October 1, 2014
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Personal trainers Professional Development personal training personal training business marketing for personal trainers
From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry
July 31, 2015
From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry
Coaches Organization and Administration Professional Development building business Fitness Industry personal training
How to Establish Trust with Your Clientele and Achieving Long-Term Success
March 4, 2020
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.
Personal trainers Professional Development Referral System Clients Buy-In First Impressions
Developing the Knowledge Base for the Certified Personal Trainer
January 1, 2015
With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.
Personal trainers Organization and Administration Professional Development personal trainer certification building a personal training business how to become a personal trainer Personal training
Strength Training for the Older Client—A Blueprint for Program Design
June 1, 2017
This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.
Personal trainers Exercise Science Program design PTQ older adults program template personal trainer Strength training
Developing an Educational Culture
April 1, 2016
Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
Personal trainers Organization and Administration fitness center nsca-cpt personal training
Becoming a Special Populations Personal Trainer
June 1, 2017
In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.
Personal trainers Exercise Science Professional Development Career Conference Special Populations CSPS Personal Training healthcare
Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers
March 25, 2019
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training
Leveraging the Trends in the Fitness Studio/Gym Community
January 1, 2015
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration fitness studio personal training business personal training
Varying Tempo for Hypertrophy
June 1, 2017
Due to the principle of specificity, training should be tailored to the goal of the lifter in terms of the prioritization of strength, hypertrophy, health, and functional outcomes. If the goal is muscular hypertrophy, it may be beneficial to vary the repetition range, and to utilize a variety of loads and loading strategies in the pursuit of maximizing hypertrophy.
Personal trainers Exercise Science hypertrophy building muscle strength training weight training
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