Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

As some of the most influential people in athletes’ lives, coaches can play a powerful role in keeping sport clean by helping athletes understand and act upon their anti-doping responsibilities. These Coach’s Advantage videos cover the latest anti-doping information.

This article discusses the background, statistics, mechanisms, timing, dosing, influences, and practical applications for the use of caffeine as an ergogenic aid.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

Recent research has developed new ways of approaching macronutrient ratios that challenge the conventional way of thinking. This article takes a look at what is usually recommended for athletes, as well as different lower carbohydrate variations.

This article examines why the Romanian deadlift (RDL) provides a suitable in-season strength training application, explores the interlinked relationship between the demands of practice and resistance training, and identifies how the RDL functions with other lower-extremity exercises.

What does LTAD mean and how can parents get more involved with their child’s athletic development? Rick Howard provides an overview of youth development, important concepts to understand, ways to impact physical development, signs of overtraining, and further resources that are a great refresher for coaches and can be passed onto parents.

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

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