Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

This article discusses the background, statistics, mechanisms, timing, dosing, influences, and practical applications for the use of caffeine as an ergogenic aid.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

Much in the same way that a single movement or a single workout does not make or break a training cycle, the same holds true for mental skills. The challenge is that the strength and conditioning coach will likely need to reach out to another professional trained in sport psychology to help establish the plan and construct the appropriate interventions.