The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

This article discusses the ratings of perceived exertion (RPE) scales and how to educate older clients to utilize them, as well as how to monitor and safely progress their training intensity.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

Hear from the 2023 NSCA Assistant College Coach of the Year, Gary Calcagno, from Oklahoma State University. In this episode, Calcagno shares highlights from a more than 30-year strength and conditioning career and how being resourceful as a once aspiring coach prepared him for lasting professional success with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Calcagno also discusses his long history with the NSCA, recent areas of progress across the profession, and the role of quality leadership in managing a successful strength and conditioning program. You can reach Gary by email at gary.calcagno@okstate.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Patrick McHenry, Head Strength and Conditioning Coach at Castle View High School in Castle Rock, CO, and member of the NSCA Board of Directors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning and his growth in the NSCA from a volunteer to an NSCA Board mMember. Connect with Patrick on Twitter: @strengthcentral and Instagram: @ptmchenry | Find Scott on Instagram: @coachcaulfield and Twitter: @scottcaulfield

Chicago, IL - Eleiko, the world leader in professional equipment for strength and conditioning, weightlifting, and powerlifting, is pleased to announce we are strengthening our relationship with The National Strength and Conditioning Association (NSCA) by becoming an official sponsor and performance center supplier and through the development of The Eleiko Equipment Grant through the National Strength and Conditioning Association Foundation (NSCAF) to supply youth weightlifting clubs with Eleiko equipment.

This article explores the challenges and successes of integrating physical performance experts at the battalion level.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

Interest is growing in warm-up procedures that involve dynamic activities and sport-specific movements that maximize active ranges of motion at different movement-specific speeds while preparing the body for the demands of sport training and competition.