This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.

This article provides a practical framework for implementing velocity-based training (VBT) in the college football setting, including strategies for autoregulation, load monitoring, training specificity, and the development of strength and power. Visit NSCA online to read more on sport performance and strength development.

This Personal Trainers Quarterly article shares considerations to counteract the decline of muscular fitness in older adults. Visit NSCA online to read more on corrective exercises, health, and fitness

This article in NSCA Coach explores how developmental psychology enhances coaching in high school strength settings. Visit us online to learn more on high school strength training and exercise science.

This article discusses motivation, self-efficacy, and barriers to exercise specific to law enforcement officers. Visit NSCA online to learn more about tactical performance and occupational fitness.

Listen to award-winning coach Matthew C. Krause apply lessons from 22 years in Major League Baseball to training law enforcement officers on the NSCA Coaching Podcast.

This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.

Josiah Igono, Director of Peak Performance for the Texas Rangers Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about what defines performance. Topics under discussion include the importance of coaching mental skills, diversifying your skillsets as a coach, and leaving a legacy. Find Dr. Igono on Instagram: @josiahigono or Twitter: @JosiahIgono | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs