The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field
Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches.
You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.
Deloading is widespread, but its application is often inconsistent and undervalued. That gap caught Lee Bell’s attention after discovering there was no consensus definition. Bell is a Senior Lecturer at Sheffield Hallam University who focuses on the deloading, overtraining, and overreaching spectrum. He explains how overtraining and overreaching are sometimes used synonymously. That confusion is compounded further by associations with overtraining syndrome (OTS). Instead, Bell frames overreaching as a “window of opportunity” when used intentionally. For example, a planned overreach can be functional or non-functional based on recovery. Bell also examines opportunities and tradeoffs in modern periodization models. He contrasts flexible and fluid approaches with more traditional, rigid programming; each approach has implications for athlete trust and recovery. Looking ahead, Bell envisions a collaborative approach to sport science driven by coaching needs. He reflects on recent coaching survey data and the key themes that emerged for the future. Hear his perspective on next steps in velocity-based training, individualized periodization, and variability.
Reach out to Lee via Instagram: @lee3ell and LinkedIn: @lee-bell| Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
→ Read the SCJ article co-authored by Lee Bell referenced in this episode: A Practical Approach to Deloading: Recommendations and Considerations for Strength and Physique Sports.
This article from TSAC 76, describes first responder wellness and the effects of PPE on occupational performance. Visit NSCA online to learn about exercise science and tactical fitness.
TSAC FacilitatorsExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentSafetyProfessional Development
Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide.
Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.
This article from Personal Training Quarterly reviews tart cherry supplementation and its role in strength training. Visit NSCA online to read more on athletic performance and sport nutrition.
Personal trainersExercise ScienceNutritionProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or DiseaseProfessional Development
Jeff Connors, who retired after a staggering 31-year collegiate coaching career, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being a servant to athletes and contributing to their lives. Topics under discussion include “surviving” head coaching changes, learning from others in the field, and using his coaching experiences to write books.
Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.