Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This NSCA Coach article focuses on the in-season resistance training and mobility exercises designed for the 100-m sprint track and field high school athlete.

NSCA Coach 11.4 shares how strength training of the posterior chain in athletes can reduce injury risk and aid rehabilitation. Visit us online to read more about exercise research.

Athletes must be able to express strength, power, and speed in multiple directions, and it may be beneficial to emphasize horizontally based movements in strength and conditioning programs.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.

Discovery Canyon High School’s Sam Melendrez explains how experts in his profession are having a profound impact on youth in sports.

This infographic describes athletic movements through the force-time curve and associated considerations necessary to report and assess athletic force.

This study examined the effects of visual kinematic feedback during the back squat exercise.