Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article is a review of the research relating to the tactical population from presentations and research from the 65th Annual Meeting of the American College of Sports Medicine (ACSM).