The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

This article will explore the wide-ranging benefits of photobiomodulation therapy (PBM), specifically in the context of NCAA athletes, and how it has the potential to become a vital tool.

The American College of Sports Medicine (ACSM) 64th Annual Meeting was held in Denver, CO May 30 – June 3, 2017. Overall, there were more than 50 presentations with a military focus, an indication of the importance of this research. The following is a review of some of the presented research.

Hydration, footwear, and exercise frequency are only a few of the essentials to safe participation in cardiovascular activity. Make sure to include all six essentials in your program to ensure safe participation.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

The National Strength and Conditioning Association (NSCA) Advocates to Raise the Certification Standards with the National Collegiate Athletic Association (NCAA)

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

Mike Caro, Head Strength and Conditioning Coach at Emory and Henry College and chairperson of the College Coaches Special Interest Group, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from National Association of Intercollegiate Athletics (NAIA) athlete to head strength and conditioning coach, with limited resources, but an eagerness to succeed. Topics under discussion include internship experiences, interviewing for jobs, and special interest groups.

Monitoring training load is essential for determining if athletes are adapting positively or negatively to their training program. This article goes over the various measurement metrics and includes recommendations to monitor training load for football athletes.

NSCA Coach 11.3 is an exercise research article providing strength coaches, considerations to design effective sports performance programs for collegiate soccer.