High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Strength and Conditioning Coaches who are NSCA-Certified are preparing youth for training, using proven strategies that improve their safety and competitiveness.

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

No two days are the same for Will Gilmore as part of a team that oversees over 800 athletes across 200 sports at the Red Bull Athlete Performance Center. From surfers to skydivers, the facility provides an elite high-performance ecosystem for traditionally individual sport athletes. Gilmore highlights the need for remote programming and monitoring to support a constantly shifting roster. Together as a team, they navigate uncharted territory in action sports conditioning, guided by physiological demands and underlying energy systems. Gilmore and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss the shift in sport science from ample to actionable data to find, change, and measure what matters most. Gilmore reflects on his “career periodization” and having free time for friends and family while working corporate hours — a stark contrast with his background in Major League Baseball (MLB). The pair also emphasize proactive networking and education for future career opportunities. Connect with Will on Instagram: @will_gilmore_ or LinkedIn: @will-gilmore | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Want to get involved with the NSCA? Find peers who share your passion for a specific sport or topic in Special Interest Groups (SIGs), or apply now for Volunteer Leadership Opportunities!

From the 2021 NSCA’s Coaches Conference, Assistant Athletic Director for Loyola Marymount University and Head Strength and Conditioning Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, Kelly Dormandy, discusses how wearable sports technology can help coaches make more informed decisions for programming and training.

In this session from the NSCA Coaches Conference 2020, Bo Sandoval, Director of Strength and Conditioning for the UFC Performance Institute, discusses the processes in which they assess their athletes, provide individualized training programs to make weight or build performance, and the various ways they are collecting vital information and research pertaining to fighters.

The aging athlete and office worker are both being cramped into body positions that not ideal. People in these situations could greatly benefit from some daily exercises to perform to overcome these issues. In this hands-on session, attendees will be given some simple movements that can be adapted for anyone and any situation.

The ability of strength and conditioning professionals to bridge the gap between sports medicine and coaching is the focus of this session from the NSCA’s 2016 Coaches Conference. Coach Ted Perlak explains why coaches should take into account the “why” and the “how” more so than the “what.”