What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities.
Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs
Coaching careers have chapters. Whether moving from one position to the next, or one area of the profession to another, veteran strength and conditioning coach, Matt Krause, understands this journey well. Krause was the 2018 NSCA Professional Strength and Conditioning Coach of the Year with an over 20-year career working in Major League Baseball. He shares his path from professional sports to today, working as the Health and Performance Manager in the Pasco County Sheriff’s Department, with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode includes insights for developing effective strength and conditioning programs across sport and law enforcement. The value of engaging with and learning from multiple areas of the profession is paramount throughout this episode, highlighting the value of leadership and versatility in an expanding profession.
Connect with Matt on Instagram at @mck_inc or by email at info.pbsccs@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Follow-up on this conversation and learn more about strength and conditioning initiatives at the Florida’s Institute for Research, Security, and Tactics (F1RST) and in the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS).
Developing a program for a general population client requires understanding their movement needs. Expand your training programs by implementing all ten of the major human movement patterns.
Personal trainersProgram designMovement PatternGeneral PopulationFitnessProgramming
The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field
This article dives into the extensive benefits of strength training for aging exercisers, emphasizing its positive effects on muscle mass, bone density, balance, and metabolic health.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentWorkout RecoveryFunctional FitnessBalance ExercisesInjury PreventionVitalitySarcopeniaAging Exercisers
This purpose of this article is to supply personal trainers with resistance training techniques, progressions, and cues that can assist their clients in overcoming sarcopenia and to eventually press to the overhead position pain free and with confidence.
Personal trainersExercise TechniqueProgram designSarcopeniaOverhead PressOlder AdultRetractionPosterior Chain
Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.
Personal trainersExercise ScienceProgram designBreathingMeditationCold ExposurePersonal Trainer
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
CoachesProfessional DevelopmentStrength and ConditioningValuesExperienceMission StatementRelationships
This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentCorrective ExerciseTrunk Stability Push-UpPelvic and Trunk StabilityStrength and Conditioning ExercisesFitness Screening