For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.
Personal trainersProgram designOrganization and Administration
Factors such as the types of exercises used, the number of muscle groups trained per session, the structure of the program, and the client’s training status and overall fitness level dictate training frequency.
Personal trainersExercise ScienceExercise TechniqueProgram design
With almost one million people in the United States living with multiple sclerosis, this article aims to provide personal trainers with ideas for exercises to meet the needs of these individuals.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.
Personal trainersProgram designOrganization and Administration
If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.
Personal trainersOrganization and AdministrationProfessional Development
Personal training clients may need to make both exercise and nutrition changes to achieve their goals. Combining the nutritional knowledge of registered dietitians and training aspects of personal trainers may be of benefit to clients.
In this session from the NSCA’s 2018 Personal Trainers Conference, Director of the Rutgers Center for Health and Human Performance, Shawn Arent, discusses the science and myths surrounding some of today’s most popular diet trends with an effort to help personal trainers understand reasonable, sustainable, and effective dietary strategies with their clients.
Personal trainersNutritionClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.
Personal trainersProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease