If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

The NFL Combine is a week-long evaluation process that allows NFL scouts, coaches, general managers, and owners to get an up-close and personal evaluation of the talent that comprises the given year’s draft class. This is a day-by-day program outline to maximize results and effort for the NFL combine.

Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.

Robert Panariello, Chief Clinical Officer with Professional Physical Therapy and the Professional Athletic Performance Center, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about education in the field, being a well-rounded coach to excel or compliment your career, and key things to remember in the strength and conditioning field.

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This episode features Corliss Fingers, the Director of Strength and Conditioning at Bethune-Cookman University. She talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her journey in a predominantly male strength and conditioning profession. This episode speaks to the value of a strength and conditioning coach at the college level, as Fingers shares about preparing athletes in the extreme heat and humidity of Florida during pre-season football. She also recaps her presentation at the 2022 NSCA National Conference in New Orleans, LA, discussing representation around diversity, equity, and inclusion for athletes and coaches. You can reach out to Corliss on Twitter: @CorlissFingers or by email at fingersc@cookman.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Kelly Dormandy, Assistant Athletics Director for Sports Performance at Loyola Marymount University and Head Strength Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about championship culture. Topics under discussion include constantly seeking new challenges, training WNBA athletes, and being proactive about networking in the field. Find Kelly on Instagram: @kdormandy | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs