Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Download this free packet of sample documents and information to use when proposing a new position, including: case studies of successful programs, a sample job description, evidence-based reasons why your high school needs a qualified strength and conditioning professional, and a quick worksheet to assess current liability risk.

Sporting nine national championship rings, Coach Andrea Hudy stands as a titan in strength and conditioning. She joins co-hosts NSCA Coaching and Sport Science Program Manager Eric McMahon and Gatorade Team Sports Manager Jon Jost to reflect on her journey, including pursuing her PhD and the impact of lifelong learning. Together, they discuss the changing collegiate landscape, now resembling a professional environment with holistic, interdisciplinary collaboration. Hudy explains how early specialization may expedite later-career injuries, inspiring her to investigate gait mechanics. Name, Image, and Likeness (NIL) policies also mean a “bigger pot” for athletes, extending collaboration to agents and scheduling. They theorize collegiate athletes may face more stressors than professional athletes due to their academic schedule, training, and promotional travel — making time management and investing in longevity essential. Hudy describes her philosophy of education, motivation, and communication, built upon a foundation of honesty and healthy relationships. The trio examine the evolving strength coach skill set, including sport science elements, before offering advice for aspiring professionals. Reach out to Coach Hudy by email at andrea.hudy@uconn.edu or via social media on Instagram: @a_hudy, X/Twitter: @A_Hudy, or LinkedIn: @andrea-hudy. Connect with Jon Jost at: jonathan.jost@pepsico.com. Follow up with Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Don’t miss your chance to get involved as an NSCA Volunteer. Applications for most positions close soon on December 15. Find your role and apply now at NSCA.com/Volunteer.

The NSCA has ten committees, each of which was established by the Board of Directors to meet the needs of the NSCA. Learn more about how our committees serve Certification, Conferences, Diversity and Inclusion, Education, Finance, Membership, Nominations*, Research, State/Provincial Directors, and Women.

This article is part of a continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning.

According to a recent study, the hip hinge kettlebell swing produced the greatest amount of hamstring surface electromyography of the three styles of kettlebell swings that were assessed. These findings have implications for the application of kettlebell swing exercises in strength and conditioning, injury prevention, and rehabilitation programs.

This article provides an overview of the sporting demands of the bobsled competition in the Sochi Olympic Games, and how the theoretical basis of training attempted to meet these requirements.

Coach Jay Spearman’s mission is to have a positive, lifelong impact on his students.

The National Strength and Conditioning Association is a non-profit organization that is lead and governed by an elected board of directors and an established set of bylaws, codes, policies, and procedures.

Ultimately, there is no “one magical exercise” that can be programmed to appropriately develop all physical training adaptations required in competition, but the JOP Matrix can be used to help address several necessary adaptations needed for lacrosse players.