One challenge is to critically examine your own successes and failures to find a way to attribute the outcomes to something you can control and can change for the future. This could be as small as how you deal with a single person, or it could be a more in-depth examination of how you provide feedback to athletes and how you work with your own staff.

This article describes an innovative approach that was used to implement a long-term athletic development (LTAD) program in a health club, and includes the steps used for implementation.

This PTQ article discusses how Kaizen and the seven flows of personal training can streamline operations and improve the client experience. Visit NSCA online to read more on fitness news and performance optimization.

The Private Sector Coach of the Year Award, previously known as the Personal Trainer of the Year Award, recognizes an NSCA-certified professional working in the private sector who demonstrates exceptional impact in client outcomes, application of evidence-based practices, advocacy for the strength and conditioning profession, and significant contributions to the NSCA.

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2025 Coach of the Year Awards

Lyndie Kelley, Coordinator of Strength and Conditioning at the University of New England (UNE), talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from athlete to strength coach at UNE. Topics under discussion include coaching and mentoring a variety of athletes and students, finding creative solutions for things and being resourceful at the Division III level, and having a fully integrated team from the athletic staff all the way to the non-athletic administration. Find Lyndie on Instagram: @noreaster_strength | Find Scott on Instagram: @coachcaulfield

Vernon Griffith, co-owner of Virginia High Performance and high school strength and conditioning coach, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about opening Virginia High Performance, transitioning from the military to strength and conditioning, and impacting youth athletics.

Traveling overseas to administer a strength and conditioning program can be an immensely beneficial experience for both the coach and the athlete. It can help build a strong rapport, which can ultimately build more trust and adherence to the training program.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.