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(79 found)

Features, Benefits, and Results—How to Differentiate Yourself in a Competitive Market

October 1, 2014

Article

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

Personal trainers Professional Development personal training personal training business marketing for personal trainers

How to Establish Trust with Your Clientele and Achieving Long-Term Success

March 4, 2020

Article Members Only

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

Personal trainers Professional Development Referral System Clients Buy-In First Impressions

Essentials of Training Special Populations

Product

NSCA’s Essentials of Training Special Populations is an ideal preparatory guide for those seeking CSPS certification. The book is also a practical reference for exercise professionals who work with clients with various conditions and disorders.

$95 USD - $99 USD

EXPREPMAT CSPS EDUCATION BOOKS

Stop Hiring Personal Trainers and Start Building Them—Developing an Internship Program at a Fitness Facility

July 1, 2015

Article Members Only

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

Personal trainers Organization and Administration Professional Development mentoring personal training internship personal training business internship

Exercise and Persistent Musculoskeletal Pain—A Review and Recommendations for Personal Trainers

October 22, 2018

Article Members Only

Many personal trainers work with clients who are dealing with musculoskeletal pain that has negative consequences both on the client’s ability to exercise and their activities of daily living. This article discusses the different types of pain, and describes targeted approaches for training clients with persistent musculoskeletal pain.

Personal trainers Program design Professional Development Pain Pain Management

Redefining the Strategy for Chronic Low Back Pain

November 8, 2019

Article Members Only

This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.

Personal trainers Program design Low Back Pain Dysfunctional Patterns Core Strength

The Red Light – Green Light System – A Simple Tool to Assess and Individualize Group Training

February 9, 2020

Article Members Only

This article introduces a potential solution for programming in the large group fitness setting with a wide variety of fitness levels.

Personal trainers Program design Client Consultation|Assessment Client Assessment Modifications Exercise Selection

Considerations for Transitioning to Online Personal Training

August 13, 2021

Article Members Only

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.

Personal trainers Program design Professional Development Online Personal Training Clients Schedule SAID Principle

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

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