This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs