By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Personal trainersProfessional Developmentpersonal trainingpersonal training businessmarketing for personal trainers
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.
Personal trainersTSAC FacilitatorsCoachesOrganization and AdministrationProfessional Developmentopening your own facilityfitness industryfitness businessStrength and ConditioningTraining FacilityClientsAthletes
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQfitness facilitybusiness assessmentconducting an auditpersonal training
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainersOrganization and AdministrationProfessional DevelopmentPersonal Training BusinessOwning Your Own GymFitness BusinessFitness Professionals
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainersLegal IssuesProfessional DevelopmentNSCA-CPTpersonal trainingemploymentSocial media
For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.
Personal trainersOrganization and Administrationhow to become a personal trainerNSCA-CPTpersonal training businessfitness studiopersonal training