Teena Murray talks about athlete development in this session from the NSCA’s 2017 Coaches Conference. Learn about creating and sustaining a championship culture, developing an agile operating system, and using data-driven decisions to manage risk and readiness.

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Key performance indicators (KPIs) are commonplace in business and sport. They offer an objective means to link data and processes with performance outcomes. Yet, their application in sports performance, particularly team sports, is not without issue. Here, we review 4 key issues relating to KPI application in team sports; lack of a universal definition, complexity of performance, drifting from on-field performance goals with off-field targets, and agency issues across different key stakeholders. With these issues relating to sports performance KPIs in mind, we propose a complementary approach to help practitioners focus on implementing the conditions that create performance environments and opportunities for success in a complex sporting environment. Ongoing process trackers (OPTs) are quantifiable measures of the execution of behaviors and processes that create the environments, cultures, and conditions for successful performance outcomes. This approach equips sports science practitioners with key questions they can ask themselves and their team when starting to select and use OPTs in their program.

Learn about sport science careers and the CPSS certification program​.

Part 2 of this series on allostatic load theory will focus on how monitoring personnel holistically can contribute to a well-rounded health and performance model supporting the tactical athletes.

This article in NSCA Coach shares a research-driven framework for dryland training in competitive swimming. Visit us online to learn more on sport performance and exercise science.

"How can we practically, meaningfully and positively affect communication, leadership, and motivation for our staff, our athletes, and our teams?" Tim Wakeham strives to answer this question during this lecture from the 2015 NSCA Coaches Conference.

Rushing into administering a training program can greatly hinder long-term gains for the client. This article explains the key components of the client interview, or as it is commonly referred to, “success session.”

The steps on this page will help you select the right certification that fits your career goals.