To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
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This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
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Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
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Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
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This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
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Jonathan Goodman—the creator of the largest collaborative blog for personal trainers—explains why online personal training is so popular today, and how to use online training to grow your business and generate more freedom as a personal trainer. Originally seen as a session at the NSCA 2015 Personal Trainers Conference.
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Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
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The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.
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