Developing Your Simple Personal Training Marketing Plan

by Ryan Ketchum
Personal Training Quarterly June 2017
Vol 4, Issue 3


There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

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This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »



1. Weinberg, RS, and Gould, D. Foundations of Sport and Exercise Psychology. Champaign, IL: Human Kinetics; 1999

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Ryan Ketchum is a fitness business and marketing expert. As the Executive Director and Co-Owner of Fitness Revolution, he helps fitness professionals ...

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