Why Email Marketing is Superior to Social Media

by Sol Orwell
October 2016

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If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

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Dabbling in web development while still in high school, Sol Orwell found he had a knack for building websites that were both useful and popular. He in...

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