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(39 found)

Is Athlete “Buy-In” All that it is Cracked up To Be? An Analysis of Strength and Conditioning Coach Talk Discourse

August 13, 2018

Article Members Only

Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

Coaches Exercise Science Organization and Administration Athlete Buy In Strength and Conditioning Coach Creating Buy In

Why Email Marketing is Superior to Social Media

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

Exercise Programming for Tactical Athletes Suffering from Post-Traumatic Stress Disorder (PTSD)

Video Members Only

In this session from the NSCA’s 2017 TSAC Annual Training, Mick Stierli discusses the new 12-week structured exercise program for law enforcement that was recently implemented in New South Wales, Australia. Stierli explains how to integrate a similar program into an organization and how to gain buy-in from tactical athletes.

TSAC Facilitators Program design Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease TSAC Tactical Athlete PTSD Programming for Mental Health and Stress Related Disorders Mental Health

NSCA’s Coaching Podcast, Episode 25: Steve Hess

Podcast

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

Coaches Professional Development

Changing an Industry and Culture in Public Safety

Video Members Only

Changing an Industry and Culture in Public Safety

TSAC Facilitators Coaches Organization and Administration Safety tactical strength and conditioning injury prevention Fit Responder Bryan Fass career in public safety

Opportunities and Challenges in the Current Nutrition Landscape of Collegiate and Professional Football

April 15, 2019

Article Members Only

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

Coaches Nutrition Football Sports Performance Sports Nutrition Nutrition

Ways to Structure a High School Strength and Conditioning Position

Other

There are five ways that a strength and conditioning position is typically structured in a high school. Each position structure has its own pros and cons that should be evaluated for your specific situation.

The Recovery Process

January 1, 2015

Article

Many processes and applications are used for recovery programs but there are certain factors that must be taken into consideration before determining the optimal course of action.

Coaches Program design post workout exercise routine exercise programs personal training exercise program best post workout muscle repair Recovery

Integrating Safer Tackling Cues in the Weight Room

April 1, 2014

Article Members Only

Integrating weight room cues that are more consistent with those used to reinforce safer tackling techniques on the field may help with athlete retention and buy-in, and prevent potential confusion.

Coaches Exercise Technique Program design Safety coaching cues safe tackling football strength and conditioning weight training

The Sales Presentation—An In-Depth Look and Building a Customized System for Success

December 31, 2018

Article

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Personal trainers Professional Development Fitness Industry Personal Training Business Sales Sales Presentation

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