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Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

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(72 found)

Is Athlete “Buy-In” All that it is Cracked up To Be? An Analysis of Strength and Conditioning Coach Talk Discourse

August 13, 2018

Article Members Only

Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

Coaches Exercise Science Organization and Administration Athlete Buy In Strength and Conditioning Coach Creating Buy In

Why Email Marketing is Superior to Social Media

October 29, 2016

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

Exercise Programming for Tactical Athletes Suffering from Post-Traumatic Stress Disorder (PTSD)

April 24, 2017

Video Members Only

In this session from the NSCA’s 2017 TSAC Annual Training, Mick Stierli discusses the new 12-week structured exercise program for law enforcement that was recently implemented in New South Wales, Australia. Stierli explains how to integrate a similar program into an organization and how to gain buy-in from tactical athletes.

TSAC Facilitators Program design Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease TSAC Tactical Athlete PTSD Programming for Mental Health and Stress Related Disorders Mental Health

In-Season Training and Practice Planning

September 4, 2020

Video Members Only

Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.

Coaches Program design Football Fitness-Fatigue Model Annual Plan Training Camp Central Nervous System Player Load

NSCA’s Coaching Podcast, Episode 113: Mike Snowden

Podcast

Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities. Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaches Professional Development

NSCA’s Coaching Podcast, Episode 84: Dr. Chris Morris

Podcast

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaches Professional Development

Developing Successful Fitness Teams

July 16, 2021

Article Members Only

Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.

Personal trainers Professional Development Personal Trainers Team Motivation Buy-In Business Plan Template

NSCA’s Coaching Podcast, Episode 25: Steve Hess

Podcast

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

Coaches Professional Development

Changing an Industry and Culture in Public Safety

May 1, 2015

Video Members Only

Changing an Industry and Culture in Public Safety

TSAC Facilitators Coaches Organization and Administration Safety tactical strength and conditioning injury prevention Fit Responder Bryan Fass career in public safety

Opportunities and Challenges in the Current Nutrition Landscape of Collegiate and Professional Football

April 15, 2019

Article Members Only

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

Coaches Nutrition Football Sports Performance Sports Nutrition Nutrition

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